Services
Commercial Opportunities
The sports eco-system is constantly changing and with it are the commercial opportunities available to sports entities. Organisations must be on the lookout for new revenue streams to sustain growth and success.
Media rights and sponsorships are currently the highest source of revenue for organisations. However, there is a growth for non-traditional revenue streams and with new technologies providing more data on fans, brands and viewing habits, organisations can create additional revenue streams to maximise their potential.
Using a revenue driven approach our services include assessing the organisations’ needs to match the best in market technologies, implement and operate the systems to provide insights into media rights value, sponsorships and brand performance, fan engagement and fan experience.
Commercial Opportunities
Brand Management and Media Rights
The strength of a sports property brand is the single most important asset a sports organisation has, with the sale of media rights being the largest source of revenue for most sports organisations.
Using a data driven approach to determine strength and utilising data tools and solutions to create growth strategies we can help with increased value of the brand and the sale of the media rights in all markets.
Commercial Opportunities
Fan Engagement and Experience
Creating new revenue streams through fan engagement data is a commercial growth opportunity for sports entities. Adopting innovative technologies can improve the fan experience at every stage, while creating monetisation opportunities based on fan data.
Organisations have great access to their fans today and with data to inform on their behaviour, can engage with them in more meaningful ways that can also lead to monetisation opportunities.
Digital content provides vast amounts of data pertaining to the fan experience, from how they consume the game, which social media platform they engage with their teams and other fans, how they buy tickets and merchandise and more.
With the rise in digital fan engagement platforms, we can assess which platform best suits your organisation and fan base, implement the system and operate to provide best data insights.
Commercial Opportunities
Digital Strategy and Social Media
A digital strategy enables sports organisations to accelerate their growth and commercial opportunities. A strategic approach to content delivery is essential to creating new revenue streams through brand awareness, fan intelligence and increased engagement on the various platforms.
A digital data strategy allows the organisation to know who their fans are and enables more meaningful and personalised interactions through social media and proprietary digital platforms. A robust data strategy also provides potential sponsors a greater understanding regarding their investment performance.
We will assess the existing digital structure and build a digital strategy utilising the digital assets to create a digital transformation path to generate new opportunities for organisations to interact with their fans and sponsors, creating new revenue streams.
Commercial Opportunities
Sponsorship and Advertising
As brand value and sentiment is growing in importance to brand exposure, brands today are increasingly looking for more data on their performance and return on investments..
Digital content provides data and information on brand performance on various platforms that can help in measuring value and build partnerships that ensure both the sports organisation and its sponsors are maximising their visibility.
There are multiple technologies that measure and provide insights into content performance, providing organisations with information on their sponsors’ performance. We can assess which technologies best suit your organisations’ needs, implement the system and operate to provide best data insights.